Škoda Auto is supporting this year’s IIHF Ice Hockey World Championship as the Official Main Sponsor for the 33rd time. The tournament takes place in Zurich and Fribourg, Switzerland, from 15 to 31 May. During the championship, the carmaker will provide the organisers with 53 all-electric Elroq and Enyaq models and will also unveil the Epiq, its latest electric model, with the premiere streamed live on Škoda’s YouTube channel. Škoda Design has again created the trophy for the tournament’s Most Valuable Player, which will be presented at the closing ceremony. Throughout the championship, the Czech carmaker, in collaboration with the local importer, will be showcasing its models in and around the arenas and offering various activities and competitions in the Official Fan Zones.

“The IIHF Ice Hockey World Championship is a major international sporting event, which is why we are excited to be the Official Main Sponsor for the 33rd consecutive year. This year, the tournament will also host the world premiere of our new compact SUV crossover, the Škoda Epiq, on 19 May. Our new battery-electric entry model strengthens our electric portfolio alongside the Elroq and Enyaq family. With its distinctive design, clear positioning, and competitive price, it will attract new customers to our brand and make electric mobility accessible to even more people.”


Martin Jahn, Škoda Auto Board Member for Sales and Marketing

Škoda Auto to provide 53 vehicles and welcome fans to the Official Fan Zones
Škoda Auto has continuously supported the flagship ice hockey event since 1992 as a mobility partner and since 1993 as the Official Main Sponsor. This year, the Czech carmaker will provide the organisers with 53 all-electric Elroq and Enyaq vehicles. In collaboration with the importer, Škoda Auto will also be present in the Official Fan Zones in both host cities, offering a variety of activities and competitions. Visitors will be able to shoot pucks at an ice hockey goal, see the tournament’s Most Valuable Player trophy up close, pose with a giant goalie mask and sing ice hockey chants in karaoke-equipped Elroq models. Škoda models will be on display inside and around the arenas. The new Škoda Epiq crossover SUV will take centre stage as it celebrates its world premiere during the championship. The accompanying programme will reflect the playful spirit of the Epiq campaign and its modelling clay theme.

World premiere of the Epiq crossover SUV: Škoda’s most affordable all-electric model
On Tuesday 19 May, Škoda Auto will stage the world premiere of its new all-electric crossover SUV, the Epiq, in Zurich. Ahead of the reveal, camouflaged vehicles will be on display in both arenas. During the games on 19 May at 16:20, fans in the arenas in Zurich and Fribourg will see the Epiq without camouflage for the first time. Škoda fans will also be able to watch the premiere live on  the car manufacturer’s YouTube channel.

The Škoda Epiq is Škoda’s entry point into the electric vehicle segment, making electric mobility accessible to a broader range of customers. The Epiq is the first Škoda production model based on the new MEB+ platform, offering front-wheel drive, modern assistance systems and ample interior space. Alongside the Peaq, which will be unveiled in the second half of the year, the Epiq will double Škoda’s electric vehicle portfolio in 2026.

Škoda creates the award for the tournament’s Most Valuable Player
Škoda Design has once again created the trophy for the tournament’s Most Valuable Player. The trophy is made from hand-blown Czech crystal and has been produced by Lasvit using a combination of traditional and modern techniques. The emerald-green trophy reflects Škoda’s distinctive brand colour, and its design follows the brand’s new Modern Solid design language, which is also used for the Epiq. The tournament’s Most Valuable Player will receive the trophy from a Škoda Auto board member during the closing ceremony.

Article source: www.skoda-storyboard.com

Škoda Auto has prepared the limited-run Fabia Motorsport Edition to mark 125 years of the brand’s motorsport tradition. This exclusive series of 125 cars is based on the Fabia 130 special edition and combines a 130 kW 1.5 TSI engine, a sporty design inspired by the current Fabia RS Rally2 competition car, and details referencing the success of Škoda Motorsport vehicles. Each car in the series will feature a numbered plaque in the interior.

The Škoda Fabia Motorsport Edition builds on the Fabia 130 special edition, the fastest series-production car in the Fabia model range, and adds its own sporty stamp that will appeal to fans of both the Škoda brand and Škoda Motorsport. This limited edition offers a vehicle suited to everyday use that has a strong link to the successful rally cars from Mladá Boleslav. It features a styling package inspired by rallying, with visual elements drawn from the current Škoda Fabia RS Rally2 competition car.

The design of the limited edition draws on the brand’s motorsport heritage. The Fabia Motorsport Edition is available exclusively in Moon White metallic paint, complemented by black pillars and a black roof. The exterior is further defined by black-painted details, including the front and rear spoilers and the diffuser. Special decals inspired by the current Fabia RS Rally2 competition car give the model a striking appearance. Bi-LED headlights with black inner surrounds sharpen the look of the front end. Unique 18-inch Libra alloy wheels in a smoked finish. together with lowered suspension, create a dynamic stance, while a twin exhaust tailpipe beneath the diffuser completes the overall look.

The black sports interior combines everyday usability with a motorsport feel. The front sports seats with integrated head restraints offer strong lateral support and, like the dashboard, are enhanced with carbon-look trim. The interior’s exclusivity is underlined by the plaque on the dashboard showing the car’s individual number within the limited run of 125 units, as well as the Škoda Motorsport 125 emblem on the three-spoke sports steering wheel and the woven floor mats. When the front doors are opened, passengers are greeted by bespoke door sill trims featuring a racing decal motif. The Fabia Motorsport Edition builds on the technical basis of the most powerful Fabia model version, while also adding a collectible dimension and a direct link to Škoda Motorsport’s anniversary.

At the heart of the Fabia Motorsport Edition is an enhanced 130 kW 1.5 TSI evo2 engine. Powertrain Development specialists at Škoda Auto Technical Development modified selected components, including the intake manifold, vibration damper and rocker arms, to accommodate the increased output. Compared with the standard 110 kW 1.5 TSI unit, the engine delivers more power from as low as 3,500 rpm. The maximum output of 130 kW is available between 5,000 and 6,000 rpm, while peak torque of 250 Nm is delivered across a broad range from 1,500 to 4,000 rpm. The seven-speed DSG transmission has been enhanced, with higher shift points for faster acceleration, rev-matched downshifts in Sport mode and revised braking logic for quicker re-acceleration. These modifications underscore the car’s dynamism while ensuring it remains fully suitable for everyday use, without compromising comfort.

A special gift box, prepared exclusively for owners of this limited edition, forms part of the exclusive customer experience. Each customer receives a Fabia Motorsport Edition certificate of origin signed by members of the Board of Management of Škoda Auto, a protective transport case bearing the Fabia 125 logo, driving gloves and a unique collector’s item: a piece of the safety frame from a Škoda Fabia RS Rally2, further reinforcing the link between this limited-edition model and the world of Škoda Motorsport rally cars.

Škoda Motorsport has a rich history encompassing many categories, with its greatest successes in rallying. Since 2015, rally cars based on the Fabia have become among the most successful in the history of the Rally2 category. More than 750 customer cars sold across three generations, six WRC2 drivers’ titles and countless continental and national titles underline the exceptional strength of the cars and Škoda Motorsport customer programme. The Fabia Motorsport Edition celebrates these achievements in the form of an exclusive limited edition created for 125 customers.

Article source: www.skoda-storyboard.com

Škoda Auto has successfully concluded its participation at Milan Design Week 2026, welcoming nearly 60,000 visitors to its brand exhibition at the historic Palazzo del Senato. The immersive installation not only highlighted Škoda’s current design approach but also received the Fuorisalone Award, recognising it as the highest-rated installation of the 2026 edition according to the design community and visitors.

“Coming back to Milan Design Week for the second year in a row took us to a new level. It gave Škoda Auto a chance to open up to a passionate, design driven audience beyond the automotive world – and the response was truly encouraging. The strong interest from visitors and the recognition from the Fuorisalone community show that our design storytelling connects emotionally and strengthens our brand. At the centre of our presence was our upcoming all electric Epiq. For us, it stands for a clear commitment – making electric mobility more accessible and inspiring new customer groups with fresh ideas and optimism for what’s ahead.“


Klaus Zellmer, CEO of Škoda Auto

Škoda Auto’s brand exhibition at Milan Design Week 2026 attracted approximately 60,000 visitors between 21 and 26 April. Hosted at the historic Palazzo del Senato, the installation combined physical and digital elements to present Škoda’s current design approach in an immersive setting. The exhibition featured the camouflaged Škoda Epiq and its playful counterpart, the Epiq Sculpt. Large‑scale installations inspired by modelling clay showcased the central motif of the brand’s current design narrative.

The installation was created by Spanish architect and internationally acclaimed digital artist Ricardo Orts, founder of Ulises Studio. Visitors were invited to explore Škoda’s design language through a curated programme that included relaxation zones, digital experiences and discussions on design and creativity.

Škoda Auto’s presence at Milan Design Week 2026 was further recognised with the Fuorisalone Award by the design community of Fuorisalone.it. Each year, the Fuorisalone Award highlights the most engaging and memorable installations and events, with winners selected through a public voting process following a shortlist of 12 standout projects.

Article source: www.skoda-storyboard.com

Škoda Auto is offering a first glimpse of the interior of the new Epiq. The brand’s most affordable all-electric compact SUV is Škoda’s first series-production model to fully implement all aspects of the Modern Solid design language, focusing on clear layout and minimalist style. The world premiere will take place in Zurich at 2 p.m. on 19 May 2026.

The Epiq’s interior has been designed in line with the Modern Solid design language from the outset. The first interior sketches offer an initial impression of the clean, angular design, prioritising clarity and ease of orientation. Horizontal interior architecture replaces a conventional dashboard, enhancing the sense of space and openness, while ambient lighting elements contribute to a welcoming, cosy atmosphere.

The clearly structured layout enables intuitive operation, ensuring ease of use for both driver and passenger. An open storage compartment underlines the practicality of the interior, while the free standing centre console integrates wireless charging for added convenience. Sustainable materials are selectively applied in line with Škoda’s Modern Solid approach to the interior.

The Škoda Epiq will play a key role in doubling Škoda’s BEV portfolio in 2026. As part of the European Urban Car Family within the Volkswagen Group’s Brand Group Core, this all-electric entry level SUV crossover will help to make electric mobility accessible to a wider group of customers.

The world premiere of the Škoda Epiq will take place in Zurich at 2 p.m. on Tuesday 19 May 2026.

Article source: www.skoda-storyboard.com

Škoda Auto and Hasbro, a leading games, IP and toy company, have announced a one-year collaboration featuring Hasbro’s iconic PLAY-DOH brand. The cooperation accompanies the launch campaign of the all new electric Škoda Epiq and is built around the use of modelling compound as a central design element. The approach reflects the campaign’s focus on creativity and playful visual storytelling and is extended beyond campaign assets through co-branded materials. First joint activities are currently under way during Milan Design Week.

The one‑year collaboration has started during the ongoing Milan Design Week. The modelling‑compound theme underlines the playful, fun character of the campaign and connects it with the wider context of design, creativity and experimentation. It therefore perfectly aligns with the creative approach and the guiding principles of the Milan Design Week.

The cooperation will be implemented internationally through centrally coordinated activities and locally driven Škoda market activations across cultural and sporting platforms. It includes campaign content and selected experiential formats.

Following Milan Design Week, further activations are planned around the IIHF World Championship, with additional measures to follow over the course of the cooperation.

Article source: www.skoda-storyboard.com

 

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