Tour of Britain

ŠKODA UK will continue its partnership of The Tour of Britain in 2012, becoming The Tour’s Official vehicle sponsor for the second year running. The partnership will also see ŠKODA continue as the official sponsor of the King of the Mountains Jersey in Britain’s largest free-to-spectate sporting event.

The partnership deal is a repeat of last year’s popular ‘ŠKODA King of the Mountains’ climbs, three of which will take place on each stage of the race, from Sunday 9 September to Saturday 16 September 2012. A competition for Surrey school children to design the King of the Mountains jersey is underway and the winner will have their design made in to the official jersey and be able to present it to the winner at the end of the event.

ŠKODA has a long association with cycling, dating back to the start of the company in 1895 when the founders Vaclav Laurin and Vaclav Klement began manufacturing bicycles in their home town of Mlada Boleslav in the Czech Republic.

As Official vehicle sponsor to The Tour of Britain, ŠKODA UK will supply a 50-strong fleet of ŠKODA vehicles made up of Superbs, Octavias and Yetis. The cars will guide participating riders across 850 miles of roads through England, Scotland and Wales as they compete in the UK’s biggest professional bike race.

In addition to the support vehicle sponsorship, two teams will be targeting The Tour of Britain supported by ŠKODA vehicles for the duration of the eight days– Rapha Condor Sharp and Team Raleigh, both of whom will be hoping to become the first British pro team to win The Tour of Britain since its re-launch in 2004.

Many congratulations to Jonathan Tiernan-Locke who scooped last year’s ŠKODA King of the Mountains jersey, we hope that cycling fans across the UK will once again be drawn to each of the ŠKODA King of the Mountains climbs to witness the action first hand.

Commenting on the partnership, Hugh Roberts, Chief Executive for SweetSpot Group, organisers of The Tour of Britain, said: “ŠKODA is becoming synonymous with great performance amongst the cycling community and we are really excited that once again it will be a Tour of Britain partner.

“In this most important of years for British sport, we are looking forward to giving cycling fans the opportunity to see the best professional riders in the world competing on UK roads. We’re delighted to have ŠKODA UK on board for what promises to be another fantastic event.”

Article source: www.skoda.co.uk

Introducing the new ŠKODA Rapid

The ŠKODA Rapid is a spacious, elegant and at the same time affordable compact hatch for the whole family and their baggage. As you would expect from a ŠKODA, it has all sorts of handy features and includes comprehensive safety equipment, making it excellent value for money. Perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines combine to create a great looking car.

The ŠKODA Rapid has all the space required for you to feel comfortable while it maintains the practical dimensions of a compact car (4.48 metres in length, 1.7 metres in width). In addition, a spacious rear tailgate makes it even more functional. Rapid's rear taillights remain in ŠKODA’s typical C Shape but you will notice
the new brand design of the front of the car. A headlight ensemble in a cloverleaf shape and a chrome grille
bring a new character to the car, and we’ve updated the logo to complete the new look.

The Rapid will come with a range of petrol and diesel engines, so you can choose which one’s right for you.

This is just a taste of more exciting information to come. Sign up now to be the first to receive sneak
previews and breaking news about the new ŠKODA Rapid.

Article source: www.skoda.co.uk

New Architectural Icon

The ŠKODA Fabia Monte Carlo

The special edition Fabia has been developed to celebrate 100 years of the Monte Carlo rally.

The car is based on the SE but what really distinguishes the Monte Carlo is its black gloss wheel arches and door mirrors and striking black roof. There is a whole array of sporty features and styling offering fantastic value for money.

The modern, updated interior has not only improved passenger comfort but contains an array of new equipment. New stereo systems, three and four-spoke steering wheels with controls for the stereo or new bluetooth telephone system and new upholsteries. Each improving the functionality and feeling of style and quality in the Fabia - soft touch surfaces and ergonomically laid out controls make the car a joy to drive.

The Fabia Hatch is one of the best equipped small cars around. It features a wide range of standard equipment and an array of options allowing you to specify the car you want. ŠKODA Bluetooth® is now available as an option on your Fabia (excluding the S trim level). Download this easy to follow guide, which will help you set up your Bluetooth® devices.

 Article source: www.skoda.co.uk