ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall. 

Milton Keynes, 5 January 2018: Every model in the ŠKODA range played its part in the success. The Octavia was the most popular model, with 20,493 cars finding new homes (9,435 hatches; 11,058 estate).

Next up was the Fabia with 19,275 cars registered, 14,757 of them hatches and 4,518 estates – the latter taking over 28% of the segment share.

In its final year on sale, the brand’s much-loved Yeti was the third-most popular ŠKODA model with 11,538 cars registered.

The brand’s flagship Superb registered its best ever performance in the UK with 10,810 registrations, up 6.3 per cent on 2016 (6,165 estates and 4,645 hatchbacks).

The Kodiaq, which went on sale in April, made its mark with 6,664 registrations in 2017.. 

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.

We’ve implemented some standout initiatives this year, including ŠKODA Live tour and our Real Life Test Drive scheme, which have returned impressive results. With the imminent launch of the all-new Karoq, 2018 is set to be another busy year.”

Article source: www.skoda.co.uk

ŠKODA has extensively revised their free smartphone app. Entire world of ŠKODA available anytime, anywhere: offer includes the latest press information and motorsport news. 
The practical smartphone app ŠKODA Media Services now features a new design and enhanced functionality. Among other things, users benefit from the clear menu navigation and improved user-friendliness. The virtual offer includes not only current information on the models and the brand’s motorsport engagement but also exciting stories from the world of ŠKODA. The ŠKODA Media Services app is now available to download free for iOS and Android.

Even more attractive and clearer than ever: The completely redesigned ŠKODA Media Services app offers real added value, benefitting from a revised structure and quicker, more intuitive navigation. Users can access the latest press releases and stay up-to-date with current motorsport news. Exclusive stories from the ŠKODA Storyboard online platform not only provide reading enjoyment, but also offer added value in terms of content. 

ŠKODA has incorporated additional, useful functions into the completely redesigned ŠKODA Media Services app. Users can opt for push messages whenever new content is published and can use the ‘read later’ option to add articles to their reading list. 

The extensively revised ŠKODA Media Services app offers journalists, in particular, a useful tool to simplify their research. Press representatives can receive information from the world of ŠKODA in a clear format anytime, anywhere – from the brand series to corporate news. Furthermore all current and future fans of the brand will appreciate the modern added value of the new ŠKODA Media Service app.

The application can be downloaded from the official stores for Android or iOS.
Article source: www.skoda-auto.com
The ŠKODA AUTO DigiLab has begun a special project in Munich – the ‘CareDriver’ mobility and social service.
Specially trained ‘CareProfs’ accompany people requiring assistance in their daily routine and in their leisure time. ŠKODA AUTO provides its bestselling ŠKODA OCTAVIA to the service provider at special rates. The car manufacturer’s innovation centre, the ŠKODA AUTO DigiLab, supports ‘CareDriver’ as a provider of ideas and investor.
 
“ŠKODA AUTO is evolving from a pure car manufacturer into a provider of integral mobility services,” said Andre Wehner, Chief Digital Officer at ŠKODA AUTO. “That also includes offering mobility services to those who, for different reasons, cannot live their everyday lives independently. 
 
With its expertise in the field of digitalisation, the ŠKODA AUTO DigiLab supports ‘CareDriver’ to a great degree and significantly contributes to the start-up’s success by assisting with clever concepts and providing technical support.” Jarmila Plachá, the Head of the ŠKODA AUTO DigiLab, pointed out that, “‘CareDriver’ makes a valuable contribution to society. We are therefore supporting the project wholeheartedly.”
 
The service was launched in February 2017 with the aim of giving families their time and mobility back. In Munich, numerous customers now put their trust in the service. The ‘CareProfs’ as they’re known, are qualified care professionals. They take children to school or help the elderly and people with disabilities go about their daily routine. ‘CareDriver’ also provides accessible transport for people with disabilities thanks to trained staff and specialised vehicles. As and when required, customers can book the service either on the website www.caredriver.de, or via email, WhatsApp, Facebook, an app or by telephone. As an investor and provider of ideas, the ŠKODA AUTO DigiLab is instrumental in the development of the start-up. ŠKODA AUTO provides its bestselling ŠKODA OCTAVIA to the service provider at special rates.
 
‘CareProf’ applicants are selected following a strict procedure. Each care professional must first be compared against a 10-point checklist, and is subsequently continuously assessed. In addition to experience with children or the elderly, they must also prove their social and communicative skills and have a trade licence as well as a clear criminal record. Candidates must also have held a driving licence for a minimum of 3 years. This means that ‘CareDriver’ customers can count on friendly and qualified staff.
 
As part of its 2025 Strategy, ŠKODA has defined digitalisation and the creation of digital mobility services as one of the pillars for the company’s future development. Here, a key role is played by the ŠKODA AUTO DigiLab in Prague, which is expected to strengthen the Czech manufacturer’s innovative capability. The ŠKODA AUTO DigiLab orients the entire company towards the opportunities and demands of digitalisation. Structured like a fast-reacting IT start-up, this ideas workshop researches and develops new business models, solutions and products. 
 
Article source: www.skoda-auto.com
1.4 TSI petrol engine with 92 kW/125 hp output and seven speed DSG gearbox. Special design elements and optional green 17” alloy wheels typical for ŠKODA Motorsport.
ŠKODA celebrates the most successful year in its motorsport history with a limited edition of ŠKODA FABIA. Sportier ŠKODA FABIA is coming to 21 markets in February 2018. The limited edition of ŠKODA FABIA is the reference to the ŠKODA FABIA R5 successful season including winning the world champion chip of the rally category WRC2. Equipped with a 1.4 TSI engine delivering 92 kW/125 hp, a seven speed DSG gearbox and a sports suspension, the ŠKODA FABIA limited edition is the fastest version in the current model’s product range. As a reference to the ŠKODA Motorsport developed FABIA R5, the limited edition of the ŠKODA FABIA road car has 17-inch SAVIO alloy wheels and special design features. 

Motorsport is a genuine part of ŠKODA’s DNA. For customers, who want to experience a sportier performance on the street, ŠKODA as a triple winner in the WRC 2 category of the 2017 FIA World Rally Championship presents the fastest version of current-generation FABIA. Equipped with a sportier 1.4 TSI petrol engine with power output of 92 kW/125 hp, special and limited model allows the highest top speed of 203 kilometres per hour and coupled to a DSG gearbox also the best acceleration from the 0 to 100 kilometres in 8.8 seconds.

For the sportier driving experience, ŠKODA FABIA is equipped with sports suspension with lower ground clearance and adapted firmer shock absorbers. Combination of the sporty steering wheel, new exclusive sports seats and redeveloped rear section of exhaust system further underlines the dynamic character, guaranteeing a fascinating driving performance.

The design is based on the MONTE CARLO version of the current ŠKODA FABIA with Candy white colour with black roof. The limited edition of ŠKODA FABIA also offers new design features like 17-inch SAVIO alloy wheels in three colour variants (bright green, white and black) and “WRC 2 2017 champion” label as a reference to the successful ŠKODA Motorsport cars.

Besides motorsport design elements new special edition also offers extended standard equipment including features like heated front seats, rear view camera, navigation system “Amundsen”, Climatronic automatic climate control, Keyless-Go, rear parking sensors, electric windows front and rear, Adaptive Cruise Control as well as Light and Rain Assist. A limited number of 1,300 cars will be available in Czech Republic, Germany, Belgium, Denmark, France, Island, Austria, Switzerland, Italy, Poland, Hungary, Netherlands, Luxemburg, Bulgaria, Slovenia, Slovakia, Sweden, Finland, Norway, Estonia and Latvia from February 2018 onwards.
Article source: www.skoda-auto.com
Children suggest what gift they would give to Santa Claus and a fleet of four ŠKODA KAROQs transports the wishes to the Finnish town of Rovaniemi – the home of Santa Claus.
 ‘Celebrate Christmas another way’ – it was under this slogan that ŠKODA collected the best gift ideas for Santa Claus. Thousands of children came up with suggestions for ŠKODA AUTO’s extraordinary Christmas campaign. A fleet of four ŠKODA KAROQs picked up the wishes from several European countries and drove them to the Christmas Village near Rovaniemi in Finland. 

He is constantly on the road during the coming holidays, bringing joy to people around the world, yet Santa Claus himself does not receive a single gift for Christmas. This year, ŠKODA prepared a special surprise for him: Before he could load the sled and put the harness on the reindeer, he was visited by four ŠKODA KAROQs in his Christmas village near the Arctic Circle. The four compact SUVs brought the wish lists of many thousands of children from six European countries. However, the wish lists were not for what the children wanted themselves, but rather what they would give to Santa. The gift ideas included, for example, a holiday in the Caribbean, automatic air conditioning for sleigh rides in hotter countries, and a new ŠKODA as a transport vehicle with even more room for gifts.

With the wish lists in their luggage, the ŠKODA KAROQs – one from the Moldovan capital of Chişinău and the other from Berlin – embarked on their Arctic tour. They met in Warsaw and continued their tour north. The route took the compact SUVs to the North Cape, the northernmost point of Europe. Then, the KAROQ caravan dropped off the wish lists in the Christmas Village near Rovaniemi near the Arctic Circle. In total, the four KAROQ covered a distance of 23,400 kilometres.

In addition, ŠKODA took nine families on the trip of a lifetime. The winners of the exciting Lapland tour were drawn from everyone who had submitted a wish list. In Rovaniemi and the surrounding area, they went on a reindeer safari, saw a show put on by the elves and visited the Lapland ice gallery with its unique snow castle. The highlight was a visit to the Christmas Village where they got to meet Santa Claus in person.

An entertaining video shows the highlights of the journey through the Winter Wonderland. It is now available at ŠKODA Storyboard and can be downloaded.

ŠKODA wishes you a Merry Christmas!
Article source: www.skoda-auto.com