Milton Keynes, 7 October: The ŠKODA Yeti has added to its impressive collection of award silverware after being crowned Used Car of the Year in the 2015 Auto Express Used Car of the Year Awards. Judges also named the Yeti as Best Crossover and selected the Citigo as its winner of the City Car category in what was another successful year for the brand.

The Best Used Car Award and Best Crossover Award reinforce the Yeti’s reputation for value, reliability and practicality. Judges praised the Yeti’s high equipment levels and exceptional use of interior space. The judging panel also cited the Yeti’s acclaimed ownership experience, highlighting the Yeti’s three Auto Express Driver Power Customer Satisfaction wins and highly rated retailer network.

“There’s nothing mythical about the appeal of ŠKODA’s practical crossover” explained Auto Express Editor-in-Chief, Steve Fowler. “The Yeti has more than proven itself as a new car, and today it’s more desirable than ever as a second-hand buy, which is why it’s our 2015 Used Car of the Year.”

The Citigo also beat off tough competition to take the City Car title. Having already scooped four consecutive New Car Awards in the same category (along with the overall Car of the Year title in 2011) the Citigo is now Auto Express’ favourite used city car. The judging panel highlighted the Citigo’s exceptionally low running costs, quality and spacious cabin.

This latest round of awards for the Yeti and Citigo further highlights the brand’s reputation for building reliable, dependable and in-demand cars. Nick O'Neill, National Used Car Manager for ŠKODA UK added: “These Used Car Awards demonstrate the incredible long term appeal of our range. ŠKODA cars are brilliant buys for anyone wanting great-quality, value-for-money used cars and we’re delighted to receive these latest accolades.”

The Yeti and Citigo are available across the ŠKODA retail used network. As part of the brand’s current offers, customers choosing to finance their cars through ŠKODA Financial Services Solutions Personal Contract Plan (8.3 per cent APR representative) qualify for low price service plans starting from £99.

Further details of the 2015 Auto Express Used Car Awards can be found at: www.autoexpress.co.uk/best-used-cars-2014.

Article source: www.skoda.co.uk

Milton Keynes, 18 September 2015 – The campaign celebrates ŠKODA’s halo car as a Simply Clever solution for customers, offering both style and space – a dynamic exterior coupled with a spacious interior.

The ‘Travel in Style. Travel in Space.’ campaign will run across TV, VOD, cinema, digital OOH, press, digital and social. Further support will come from bespoke content strands running through a partnership with Haymarket.

The 40 second TVC ‘Costume Party’, which broke on ŠKODA-owned channels on 11 September, will break on TV on 20 September coinciding with the Wales vs. Uruguay Rugby World Cup match. The ad focuses on a little boy dressed as an astronaut travelling back home from a party with his family, where his journey inside the ŠKODA Superb makes him feel like he's inside a spaceship.

A teaser video will also break on ŠKODA-owned social channels on 18 September. ‘The Superb has landed’ shows the new Superb seemingly landing on the moon, before panning out to reveal a miniature set complete with replica model of the new ŠKODA Superb.

DM packs targeted at business customers continue to play with the theme of space and innovation. A ‘Virtual Desk Drive’ gave customers an exclusive first look at the ŠKODA Superb. With the help of Google Cardboard and a custom app, customers were immersed in a 3D world where they were able to view the key features of the new Superb. The Superb Desk Drive is also available through the ŠKODA website: www.skoda.co.uk/models/superb-hatch-2015/virtual-experience.

At a local level, the campaign has been adapted for the showroom environment where direct mail, email, digital, press and radio directed customers to VIP launch evenings.

The launch of the new ŠKODA Superb campaign closely follows the appointment of Andrew Cullis to the role of Head of Marketing in June. Cullis has a wealth of experience in the automotive industry, having been Marketing Director at Hyundai UK for the past seven years. Before this, he held various roles in brand and product marketing and PR for both Vauxhall and Citroёn.

Andrew Cullis, Head of Marketing, ŠKODA UK, said: “It’s a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show – through a large variety of media channels – the class leading combination of style and substance that our cars offer.”

ŠKODA UK’s agency teams include Fallon (ATL), Mediacom (Media), AIS (DM, CRM, Social), Reading Room (Digital) and Kindred (PR).

Article source: www.skoda.co.uk